strategy

Working with Mark is an energising process. His enthusiasm, insight, lateral thinking and creativity challenge and stretch you in good ways. Great fun and a real "value adder".

'Mark was a real pleasure to work and really got what the lastminute.com brand was all about. He is energetic, passionate and creative. I enjoyed our 121 meetings where we looked at new ways to keep lastminute.com fresh and innovative brand/marketing wise. Projects such as the lastminute.com London beach, Lifeboard and Free Paris Hilton stunt did just that. Mark also helped define and reposition the lastminute.com brand to keep it on track for the future'.

I have been very pleased with the work Mark has done for our business. He have helped us to distil our unique proposition into something that we can communicate with passion modernity and style to our customers and our teams.

Even in a World of machines deciding what we should do, instinct still counts. Mark has great instinct.

Mark is the nuts, truly creative, thoughtful, delivers sales and is a lot of a fun.

Mark nailed exactly what Bill’s is about and has unlocked great potential for us in our next stage of growth.

Mark is a genuinely creative individual with passion and vision for brands and what they can do for people. I enjoyed working with him at lastminute.com and his list of achievements was long and made tangible contributions to the development and growth of the business.

Better strategy. Better tactics. Mark has helped us tremendously with both. Strategically we have a better appreciation for the blend of art and science behind marketing... and as a team now give it the 'thinking time' it deserves. Tactically we're executing campaigns more efficiently, on-brand, and with less cost. The results? Better like-for-like's and more motivated teams... Everyone likes to see the numbers going up :-)

I worked with lastminute.com across the Group's Brands, it was acknowledged by the CEO and CMO Europe that the real hero in the (brand definition) process was a young Scotsman called Mark McCulloch.

His tireless energy and diplomacy skills meant the difference between six clever strategic solutions sitting in a document somewhere, and every single one if their 2,000 people across Europe undergoing an intensive engagement programme so that they could all rally around their Brands with one voice.

It was an exhausting and exhaustive process but it simply wouldn't have happened without him.

Mark doesn’t just want to deliver the brief, he wants to get under the skin of your business and really understand what your challenges are. He does this with a sense of urgency, creativity and fun. It is always a pleasure working with him.

Mark consistently delivers smart, innovative strategic – and global - solutions to us across multiple areas, most recently on staff engagement. It’s doable, measurable and effective. And fun! Looking forward to our next two projects with the Great Scot in 2019.

Where do you start... A damn fine egg, great laugh, hard worker and a brilliant people person. What more can I say!

Mark is one of the few colleagues I have worked with who can articulate his vision in a simple, practical & motivating way with real-time examples of how to deliver it efficiently. He has the right balance of creative & commercial flair, complimented by an engaging down to earth style. Mark is someone I really trust, enjoy working with & without hesitation would recommend.

Mark's key strength is his creativity. He's an intuitive brand marketer, who is led by strong gut instincts and driven by a passion to make an immediate impact. Mark has the ability to come up with a range of ideas in a short space of time, and thrives when he can quickly put those ideas into practice. 



Mark is a rarity in senior marketing professionals, he's holistic in his view of the marketing tools at his disposal and is therefore a keen advocate of partnership marketing to help him achieve his objectives. 

Mark is very creative, innovative, forward thinking and open to ideas, he was great to work with. I would highly recommend him.

Mark was a great help in clarifying our thinking on how to re-brand the Tesco Café estate. He helped us quickly and creatively with potential names and environment, which ultimately speeded up our decision making.

Mark is a dream to work with.  His ability to tease out what is fundamentally at the core of a brand is second to none.  And with his deep knowledge of the food and drink sector, he's the go-to person for anyone looking to be seen and heard in this busy sector.

Mark gets things done. His energy, passion, and kindness show in everything he does. He's helped us in a big way and I owe him!

Mark McCulloch is like the Steve Jobs, Tony Robbins and Willy Wonka of the restaurant marketing / social / digital world, all rolled into one.

If you are looking for someone with a genuine passion for food and drink, slight obsession with social media and a vibrant and inspiring network, then you are in the right place! I have had the great fortune to work with Mark in various roles over the years, including lastminute.com in the early years and more recently at Red Carnation Hotels where Mark is currently supporting our efforts to showcase our people and their passions through social! I continue to be inspired by Mark’s endless enthusiasm, creative genius and genuine warmth as a person.   

Had a lot of fun working with Mark on a number of initiatives between Lastminute.com & Yahoo! Mark couples great ideas with an ability to deliver, not as easy at it sounds.

Mark is SIC.  Spectacular, Innovative, Creative.  

In a very short time he has understood the essence of our First Utility brand and our objectives, and used this to design a programme to extend our brand.  He pushes the envelope, and challenges us every step of the way, exactly what we needed from a partner.

Mark is amazing. Inspiration on all matters of brand. Practical and at the same time wildly creative, inspirational but execution and delivery focussed. Focussed, intensely hard worker but a bundle of fun in any team. A great listener, but always will have insight or opinion on key issues, and the ability to articulate arguments to help see, or just to stimulate debate.

Mark has never failed to impress me with his enthusiasm, passion and work load. I look forward to working with him again in the future.

I worked with Mark at lastminute.com whilst he was performing the role of Head of Brand Development. I worked in Learning and Development and worked closely with him on various employee engagement/ internal branding initiatives. Mark is a passionate, driven individual with a great sense of humour. He worked tirelessly to produce work of an incredibly high quality which was bang 'on brand'. He always came up with the most innovative, ground-breaking campaigns and was a pleasure to work with.

I've known Mark for over 10 years now and having worked with him as his boss and as a client, I would recommend him to anyone in the fields of brand, marketing, digital and social where he excels especially. He will change your business for the better.

I've been working with Mark for a long time and he's one of the most creative people ever met - he's got a great understanding of the brand and is totally passionate about it. Mark is a unique colleague, it’s a great pleasure to work with him – people like him are a must to have in a marketing team.

lastminute.com is all about the brand, getting it right is where Mark excels. He has a natural ability to understand both the value of marketing and delivering on that value, backed up by a passion for innovation.

One of the most enthusiastic marketeers in the business, good attention to detail, strong ability in managing multiple elements of a project/campaign simultaneously, takes personal ownership and pride in every last detail, and good ability to retain focus on core goals. Mark does everything with a smile, has a wide reaching marketing knowledge and is a real pleasure to work with: a very nice guy and a talented one too!

I've worked with Mark for 4 years at lastminute.com and have always found him to be a creative and innovative marketeer with a great eye for the unique angle and a can-do attitude. I strongly recommend Mark.