workshops and events
I speak regularly on the food, drink and hospitality circuit. It would be great to see you at an event. I also deliver bespoke day workshops including defining your Brand DNA, Local Marketing, Employee Engagement plus Beginners and/or Advanced Social Media (plus many other areas that you can focus on including advertising and creating content). Keep an eye out on the info below to see what is on offer and when you can book me or attend an event.
A half-day marketing masterclass has been launched to cover the social media tips and trends that will inform hospitality marketing strategies for the year ahead.
Taking place on 19 July at the Soho Hotel in London, Social Media 2020 Playbook will cover Instagram hacks, the top social media metrics, influencer marketing strategies and creating consistent brand value.
Developed by The Caterer and Supersonic Inc, the event is designed to help hospitality marketing professionals stay ahead of changing digital trends.
More Events by Supersonic INC that anyone can attend on Brand, Marketing, Digital, Social Media and Employee Engagement coming soon. Keep an eye on my social media channels for more information.
I am an industry expert and regular speaker on the global food, drink and hotel scene. I love to share knowledge and ideas with my peers and inspire new ways of thinking to help their business stand out and win all important market share. I also speak at other industry events such as education, medical, automotive, technology and more, as sometimes ideas from other industries that are not your own are the best ideas you have never considered.
workshops
I offer the following day long workshops:
• Brand DNA
• Local Marketing
• Social Media (Beginners to advanced to focusing in on areas such as Advertising, Creating Content and Influencer Marketing)
• Employee Engagement Strategy and Delivering it
Mark McCulloch is like the Steve Jobs, Tony Robbins and Willy Wonka of the restaurant marketing / social / digital world, all rolled into one.
If you are looking for someone with a genuine passion for food and drink, slight obsession with social media and a vibrant and inspiring network, then you are in the right place! I have had the great fortune to work with Mark in various roles over the years, including lastminute.com in the early years and more recently at Red Carnation Hotels where Mark is currently supporting our efforts to showcase our people and their passions through social! I continue to be inspired by Mark’s endless enthusiasm, creative genius and genuine warmth as a person.
Mark is in the top echelon of public speakers within the hospitality sector. He has a very warm style of public speaking, using direct language mixed with great anecdotes, with a generally self-deprecating approach. He holds his audience from start to finish - and we always get wonderful feedback from attendees of events he takes part in.
Mark is certainly one of the best speakers I've heard. Clear, dynamic, engaging, his information is persuasive and compelling, delivered in a way that is memorable and, best of all, offers a clear plan of possible action. The audience at the National Hospitality Conference 2017 were completely engaged throughout, and many made a point of telling me afterwards how useful, and entertaining, they found Mark's presentation to be. From an organisational point of view, Mark was a pleasure to deal with - absolutely professional and charming in every way.
Whenever we are looking for super-strong and engaging leaders to speak about what is happening in the market right now, Mark is top of our wish-list. He adds a ton of value, cramming in an extraordinary amount of content, and latest thinking, all delivered in a really engaging way, and backed by slick visuals. He always tops audience feedback and is great to work with, so we can’t recommend him enough.
Mark’s talents don’t just extend to having show stopping content that even the most experienced operators are inspired by, he understands that because they sessions are entertaining too, those operators will come back to see him time and time again.
Mark was one of the highest scoring speakers at our showpiece 2020 event. His informal yet expert style really resonated with the audience and his presentation was both informative and enjoyable.
Mark’s workshop 'Social Media Strategy – Everything restaurateurs need to know' was highly booked and very appreciated by the participants. It was a kind of crash course to help the companies writing their own digital strategy and put it into practice.
Mark is in equal measure, engaging, knowledgeable and inspirational. He has a vast and unequalled knowledge of marketing and is able to turn his hand to any aspect of branding, marketing, digital, social or PR making the topic accessible to the audience, while being entertaining at the same time. For many audience members of conference, the day is long and the presentations can be dry and hard to engage with. Not when Mark is speaking! Audiences always look forward to hearing from him and without exception rate him highly in after event surveys.
Mark has spoken at our show, Restaurant & Takeaway Innovation Expo, for the past 4 years, delivering an incredibly inspiring talk to a packed out crowd each and every time. Visitors who are lucky enough to catch him in action can appreciate that Mark is a great marketer and innovator, given his passion and breath of knowledge on how to succeed in this ever evolving industry.
I have used Mark on several occasions at the hospitality events I direct for very good reasons;
Super knowledgeable: Not only does he talk technically about his area of expertise but also with empathy so that regardless of your understanding, you will walk away having learnt something.
He is funny: This guy will deliver serious one liners to take the edge off what can sometimes be regimented event formats
Personable: Whether on the stage, pre or post session you can approach Mark to ask any questions and he will give you time and share his knowledge. He also encourages the audience to be part of the session, the ego is small and delivery big!
