Here you will find free news from the industry, my latest articles and my thought pieces in response to what is going on around us in our industry (both in hospitality and marketing in general). I will keep it as up to date as possible I promise, but much more action will be happening on the podcast, vlogs and my social media channels. So please do make sure you are following me on social and tuning in for The Mark MCC Supersonic Marketing Podcast and accompanying Blogs and Vlogs.
Voted 4th in the 2018 Sunday Times ‘Best small companies to work for’', bpesearch know a thing or two about recruitment and building environments to retain candidates.
Director Andy Young speaks to us this week about the challenges of filling positions with the right person who will help your business grow and what candidates can do to stand out from the crowd.
Read MoreIf you listen deeply enough - people are telling you exactly what you need to know to sell to them better.
This week, Alastair Herbert takes us through his approach to tone of voice and the use of language in psychology. He shares the importance of listening to your customers and your rivals to understand what makes you different and how you can use this to your advantage.
Read MoreThis week we get to grips with video content and how to create something to capture the imaginative of your customers.
Read MoreMarks talks to an old friend, Simon Iredale, about business in the digital age, how marketing has to be permeate through every part of your company, and how concentrating on the little things can turn around the fortunes of your business
Read MoreHow do you pull people away from their phones and connect with them through brand experience? That’s the question for James & Sarah from Woof, an experiential marketing agency with vast experience in creating memorable, shareable experiences through PR stunts, field marketing, theatrical live experiences and roadshows.
Read MoreOne of our trusted social media voices stops by to discuss life in the social media bubble and give us some quick tips for food & drink businesses.
Read MoreIf you've got a physical location it's always a good idea to take a walk around the local area and look for all the opportunities for out-of-home (including digital) advertising.
Read MoreIf you've got a physical location it's always a good idea to take a walk around the local area and look for all the opportunities for out-of-home (including digital) advertising.
Read MoreSEO is about giving the user what they want, when they want it and making it as easy as possible for them to find the right information. Get this right and you should see yourself sitting comfortable at the top of Google search.
Read MoreFresh from our client workshop at the DMA, we’ve got John back to give the highlights and the importance sections for those in the hospitality industry…. with a couple of examples of how NOT to do it!
Read MoreThis week we chat with Peter Martin, THE leading commentator on the eating and drinking out sector in the UK. We touch upon a range of topics including what’s required to stand out in the crowded market, the importance of staffing and employee engagement and opportunities for tech innovation.
Read MoreA bit of future gazing this week with digital and social strategist Vivion Cox.
Read MoreA bit of future gazing this week with digital and social strategist Vivion Cox.
Read MoreA valuable hour for anyone who thinks Trademark protections are too complicated or costly. Learn how you can stop other people using your brand and how you can avoid unwittingly passing off someone else’s brand when starting out.
Read MoreWondering about the marketing landscape in 2018? Enjoy a glimpse of the Peach 2020 conference which took place 22 November 2017, where Mark gave a speech discussing how everyone should start marketing like the year we're living in with thumb-stopping content, grammable moments and voice strategies.
Mark meets Charlotte Corbett (Design Director at Caulder Moore) to discuss what brands need to think about when designing restaurant spaces, how to avoid the 'sea of sameness' and why you should be designing with the local area in mind.
Read MoreMark chats to Alison Battisby to find out what’s new in social media and get some tips and tricks for staying ahead of the game.
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