AUDIO - SPECTACULAR MARKETING PODCAST - MAKING BUSINESSES BETTER LISTENERS WITH ALASTAIR HERBERT FROM LINGUABRAND
If you listen deeply enough - people are telling you exactly what you need to know to sell to them better.
This week, Alastair Herbert takes us through his approach to tone of voice and the use of language in psychology. He shares the importance of listening to your customers and your rivals to understand what makes you different and how you can use this to your advantage.