PODCAST SEASON 2 - EP 3 - MARK PALMER, MARKETING DIRECTOR AND INVESTOR; CAWSTON PRESS, LA BREWERY, UNION HAND-ROASTED COFFEE
Today’s episode is with Mark Palmer, who actually superseded me at Pret. He’s a wonderful human being, such a considered and polite guy but boy, is he dangerous in terms of marketing strategy and executing plans brilliantly. Mark’s had an amazing career so far, from United BIscuits to KP Snacks, to Burger King, Green & Blacks and Pret. At the moment, he’s at Cawston press, which he co-founded; LA Brewery, which is a kombucha brand which you can find at Leon and Wagamama; and also chairing Union Coffee which is just the most caring and incredible coffee brand out there.
I'll let Mark do the talking but this is a real masterclass on how to do brand and marketing properly, and also some of the lessons you can learn from FMCG marketing and brand management that you can use every day in your current role.